Art Direction: Nina LoSchiavo

Working in collaboration with one of NYC’s most creative Business Improvement Districts, I helped to shape the brand identity system for the Lower East Side Partnership. Working under my creative director Nina LoSchiavo, the goal was to create a system with many parts that both spoke to the history of the neighborhood, as well as its current status for young hipster culture. By creating a kit with many parts we were able to express the vibe and feel of the neighborhood as an area of Manhattan that is ripe for change and new development as well as keeping the same vibe.