RE/MAX Roll Call – Global Illustrations
Julian Rucker
RE/MAX Roll Call – Global Illustrations
by Julian Rucker
Goal
Celebrate RE/MAX’s international presence by creating culturally specific illustrations that highlight diversity and local pride while maintaining global brand consistency.
Audience
Real estate professionals, clients, and partners across RE/MAX markets, with a focus on Kenya, Costa Rica, and Norway.
Contribution
Conceptualized and illustrated location-specific visuals; developed a scalable style system; blended cultural cues with RE/MAX branding for social, digital, and event use.
This global illustration project for RE/MAX, one of the world’s largest real estate brands, highlights the diversity and cultural richness of its international presence. I designed custom artwork for Kenya, Costa Rica, and Norway, blending local cultural cues with RE/MAX’s established brand identity.
Overview
RE/MAX needed a way to visually connect its global brand with the vibrant energy of its international markets. I designed a series of custom illustrations that brought cultural authenticity into the RE/MAX identity—balancing playfulness and professionalism while staying true to brand guidelines.
Process
Research & Inspiration
Studied cultural symbols, landmarks, and visual styles unique to Kenya, Costa Rica, and Norway.
Sketching & Iteration
Explored composition and color in Illustrator, testing different ways to integrate cultural motifs with brand elements.
Refinement
Applied RE/MAX’s brand palette and typography rules to ensure cohesion and scalability across multiple markets.
Final Delivery
Delivered scalable vector files, prepared for social, digital campaigns, and event collateral.
Research & Inspiration
Studied cultural symbols, landmarks, and visual styles unique to Kenya, Costa Rica, and Norway.
Sketching & Iteration
Explored composition and color in Illustrator, testing different ways to integrate cultural motifs with brand elements.
Refinement
Applied RE/MAX’s brand palette and typography rules to ensure cohesion and scalability across multiple markets.
Final Illustrations
Impact
The project strengthened RE/MAX’s global identity by showing how its brand could adapt to diverse markets. The illustrations were adopted across international offices, shared widely on social channels, and celebrated as a flexible visual asset that carried both global unity and local authenticity.
Scraps and Such
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Posted May 14, 2026
Created culturally specific illustrations for RE/MAX, highlighting diversity while maintaining brand consistency.
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