Plunge House Brand Activation
Julian Rucker
Plunge House Brand Activation & Email Campaign
Plunge House Brand Activation
Speculative Brand Activation | Email Campaign | Social & Print Design
Plunge House Brand Activation is a speculative brand activation campaign for The Plunge House®, connecting recovery culture with lifestyle branding.
Role
Brand Design · Activation Strategy · Art Direction · Campaign Design
Approach/Solution
Plunge House Brand Activation deliverables included a festival activation pitch, email campaigns for new and current members, print flyers, and social media graphics promoting The Cold Challenge at the Charlotte Wellness Festival.
Activation Pitch: Full concept deck for The Cold Challenge live experience
Email Layouts: Member and non-member campaigns featuring clear CTA hierarchy
Flyers & Social: Print and digital assets inviting festival participants to “Conquer the Cold”
Visual System: Unified look across print, email, and social emphasizing cold, bold, ready tone.
Email Campaigns
(New & Existing Members)
Responsive email templates featuring differing CTAs for new trials and member continuous.
New Members
Social Media Graphics
Halloween Themed Social Content Design
I designed Instagram carousels that show the visual system online.
Post Card Sized Flyers
This showcases 5×7 printed flyers promoting The Cold Challenge experience at the Charlotte Wellness Festival.
Brand Activation Pitch
Ending with “The Cold Challenge” concept deck showing the event flow, visuals, and social influencer strategy.
Outcome
Delivered a cohesive speculative campaign demonstrating how The Plunge House® could strengthen community engagement, expand brand awareness, and connect recovery with lifestyle storytelling across every touchpoint.
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Posted May 14, 2026
A speculative brand activation campaign connecting recovery culture with lifestyle branding.
