Masarà – Core Email Flow Buildout
Matthew Gal
Built out the core email flows for Masarà, a sustainable swimwear brand.
Masarà is a sustainable swimwear brand that contacted me to help them establish an Email Design Template, as well as build their core email flows:
Welcome Flow – This flow shares the brand story, nurtures your new subscribers, highlights your USP, and most importantly... converts new subscribers into customers within the first 7-10 days.
Abandoned Cart Flow – It segments customers based on certain criteria to reduce abandoned carts and increase recovered revenue.
Browse Abandonment Flow – This turns casual browsers into buyers, without being pushy or salesy.
Post-Purchase Flow – Built to drive new and existing customers back to your website and shop with you again, as well as properly introduce them to the brand and get them further integrated into your content.
Luckily, they had a great number of assets and model photos to use throughout the emails to showcase their swimwear and accessories.
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Posted Jan 22, 2025
I helped Masarà, a sustainable swimwear brand, establish an Email Design Template and build out their core email flows.
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