Project Overview: I was commissioned to create a complete visual identity for "The 7-Day Deep Cleanse," a science-based wellness book by Dr. Evelyn Brooks. The primary goal was to establish a premium brand presence that builds immediate trust in the competitive Health & Fitness category.
The Challenge: The project required a cohesive "Brand Look" that maintained visual consistency across digital and print formats, ensuring the book looked professional to potential buyers.
The Solution: I designed a comprehensive visual launch kit including:
Book Cover Design: A vibrant, high-contrast cover with fresh imagery to evoke a sense of health and revitalization.
Amazon A+ Content: A suite of strategic infographics designed to highlight the book's methodology, such as the Refeed Plan and Progress Trackers, to drive conversions.
Marketing Materials: Professional mockups for a polished brand presentation.
Tools Used:
Adobe Photoshop: Used for high-end cover art and digital compositions.
Canva: Utilized for rapid layout prototyping and marketing graphics.
Outcome: The project was successfully launched with 100% client satisfaction and a 5-star professional rating.