Super Mario Galaxy The Movie OOH Concept Art

The core challenge of this project was to develop, under an extremely tight deadline, an impactful OOH (Out-of-Home) concept art without official promotional materials. Working with limited resources—essentially a single official poster and visual elements captured from the trailer—the goal was to build an original graphic piece that conveyed the essence and magic of the "Super Mario Galaxy The Movie" universe, suitable for a cohesive bus wrap.

The main inspiration was the possibility of transporting the audience directly into the film's galactic setting, creating an immersive experience on the move. To visualize this proposal, I created a detailed simulation of a wrapped bus, designed for the film's promotional activation. The accompanying video illustrates the art's development process, showing how the scene was constructed and adapted from the few available references. This work is purely conceptual, developed to showcase the project's sales potential and creative possibilities, and has no direct commercial purposes.

Our objective was to transform the bus into a dynamic and engaging visual attraction. The exterior features vibrant artwork that immerses the audience in the film's universe, highlighting Mario, Peach, and Toad navigating a cosmic ocean.

To elevate the impact and create a mobile landmark, the proposal includes two key features:

3D Element: An iconic, giant 3D Mario hat positioned on the bus roof, making it instantly recognizable and photogenic.

LED Lighting: Strips of LED light tracing the vehicle's silhouette, simulating stellar energy and ensuring an impactful visual, even at night, as seen in the urban environment mockup.