The Smurfs: Immersive OOH Activation Concept
Perez Jesus Nascimento
Smurfs Immersive Bus Activation
A conceptual brand experience developed at Itabus, in partnership with Social Tailors, for Paramount Pictures.
The Foundation
Started by diving into the film's script and central themes to build a cohesive key visual that translates across multiple formats. Combined visual references to construct a unified, brand-accurate environment for both the exterior and interior applications.
Exterior Wrap
Designed the exterior artwork to act as a moving billboard, immediately immersing the public in the Smurfs universe.This involved synthesizing multiple individual character and environment assets into a single, seamless panoramic Key Visual.
Master panoramic Key Visual, composited to flow seamlessly across all exterior angles.
The interior Experience
Adapted the interior of the bus into a themed projection space, deepening the connection with the audience by allowing children to watch the movie in a fully immersive setting.
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Posted Apr 13, 2026
A conceptual Out-of-Home brand activation for The Smurfs movie, featuring a master panoramic key visual and an immersive interior/exterior bus wrap.
