🪮C² | Smart Marketplace for Textured Hair Stylists by Cheikh Diakite🪮C² | Smart Marketplace for Textured Hair Stylists by Cheikh Diakite

🪮C² | Smart Marketplace for Textured Hair Stylists

Cheikh Diakite

Cheikh Diakite

C² | Smart Marketplace for Textured Hair Stylists

💡 THE CHALLENGE

Our Franco-Senegalese client brought us a problem that millions experience but few tech platforms address: finding the right stylist for textured hair is still trial-and-error in 2025.
The textured hair care market is massive yet underserved:
Clients waste time and money on stylists who don't specialize in their hair type
Stylists lack professional tools for booking, portfolio management, and business growth
No platform bridges the discovery gap with intelligent matching
The vision: Build the first digital ecosystem fully dedicated to textured hair—where discovery is intelligent, booking is seamless, and commerce is integrated.
The challenge: Create a marketplace that feels effortless for clients while giving stylists a complete operating system for their business.

🧩 OUR APPROACH

Diakitech delivered end-to-end product engineering: market research, UX/UI design, full-stack marketplace development, ML-based matching, and geospatial infrastructure.
Our process:
1. Product Strategy
Researched textured hair care workflows and pain points
Defined matching criteria (15+ compatibility factors)
Designed dual-sided marketplace dynamics (supply + demand optimization)
2. UX/UI Design
Created visual portfolio system with auto-tagging and before/after comparisons
Optimized mobile-first experience (90%+ of users book via mobile)
Built for trust (verified profiles, transparent pricing, real-time availability)
3. Engineering
Built ML-based recommendation engine
Engineered advanced geolocation with intelligent clustering
Integrated real-time booking with conflict detection
Created e-commerce layer with inventory and promotions
4. Business Intelligence
Analytics dashboards for stylists (revenue, client segmentation, trends)
Predictive insights for business planning
Client history management with geotagged photo timeline

✨ WHAT WE BUILT

For Clients:
Intelligent Recommendations using ML with 15+ compatibility criteria
Real-Time Booking with instant sync and conflict detection
Advanced Geolocation showing optimal stylists nearby
Visual Portfolios with tagged galleries and before/after comparisons
Secure Messaging with push notifications and reminders
For Stylists:
Business Dashboard tracking revenue, clients, and trends
Smart Booking System managing schedules and availability
Portfolio Studio with auto-tagging and visual showcase
Integrated E-Commerce for product sales and promotions
Payment System with tips management and automated invoicing
Client History with geotagged photos and preference tracking
Platform Features:
PWA (works offline, installs like native app)
WCAG 2.1 AA accessibility compliance
Multi-level caching for speed
Granular security with server-side validation

📊 THE RESULT

C² removes guesswork from salon discovery through proprietary matching technology while giving stylists an operating system for their entire business.
What makes it different:
ML-based matching (not just search filters)
Real-time availability (no back-and-forth scheduling)
Business intelligence built-in (not separate analytics tool)
Designed for scale (serverless architecture handles marketplace growth)
Technical foundation: React 18 + TypeScript, Firebase backend, Leaflet geospatial tech, React Query state management, Stripe payments. PWA-enabled with code splitting and lazy loading for performance.
Market positioning: The first marketplace purpose-built for textured hair care—bridging a $10B+ global market gap with intelligent technology.

🔍 THE DIAKITECH DIFFERENCE

We didn't build a generic booking app. We engineered a specialized marketplace where ML matching, geospatial intelligence, and business tools converge—turning industry pain points into seamless experiences for both sides of the market.
The modular architecture means the platform evolves as the business scales: new services, expanded geographies, and deeper personalization all fit naturally into the foundation we built.
Designed, developed, and continuously improved by Diakitech. Visit the platform: cestcarre.app

💬 LOOKING TO BUILD A MARKETPLACE PLATFORM?

If you need:
Two-sided marketplaces with intelligent matching
Booking systems with real-time availability
Geospatial discovery and mapping
Business intelligence for service providers
I'm Cheikh Diakite, co-founder & CEO of Diakitech and your direct point of contact.
Start your project: contra.com/diakitech/services
Like this project

Posted May 12, 2025

C² is building a specialized digital hub for textured hair stylists in France, streamlining professional operations and client connections.