WISH.com Social Media Rebrand 2022

As the Project Manager with Kubbco, working for Wish.com's rebrand campaign from June 2022 to December 2022, Nelle played a pivotal role in overseeing and coordinating various aspects of the project. Her responsibilities primarily revolved around managing the rebranding efforts and ensuring the successful execution of influencer outreach, contracting, payments and invoicing, product shipments, regular check-in meetings, and budget and risk management.

In the realm of influencer outreach and contracting, Nelle was instrumental in identifying and securing partnerships with relevant influencers and content creators to promote Wish.com's rebrand. This involved researching and selecting influencers aligned with the brand's values, negotiating contracts, and ensuring all parties adhered to the agreed-upon terms and deliverables.

The financial aspect of the project was under Nelle's careful watch. She diligently managed payments and invoicing to influencers, contractors, and vendors, making sure that everything was processed in a timely and accurate manner. Her keen eye for budget management allowed her to allocate resources efficiently, ensuring that the project stayed within its financial limits while delivering top-notch results.

In conjunction with financial management, she also addressed risk management. Nelle identified potential project risks and developed contingency plans to mitigate any unforeseen issues that could arise during the rebrand campaign. Her proactive approach contributed significantly to the project's success, as she navigated challenges effectively, keeping the campaign on track.

Coordinating product shipments was another essential aspect of Nelle's role. She liaised with the logistics team to ensure that all products were delivered to influencers and partners promptly and in optimal condition, guaranteeing a seamless and positive experience for everyone involved.

As part of maintaining effective communication and alignment among team members, Nelle organized regular check-in meetings. These meetings provided an opportunity to review progress, address any concerns, and ensure that everyone was working cohesively toward the campaign's objectives.

In addition to these responsibilities, She facilitated the production of TikTok shoots for the brand. This involved collaborating with content creators, videographers, and production teams to create engaging and compelling TikTok content that resonated with the brand's target audience. Her creativity and attention to detail were evident in the final outputs, which contributed to the campaign's success in the fast-paced world of social media.

Overall, Nelle's tenure as Project Manager for Wish.com's rebrand campaign was marked by exemplary leadership, effective coordination, and a dedication to delivering a successful and memorable campaign. Her contributions played a significant role in elevating the brand's image and expanding its reach, leaving a lasting impact on both Wish.com and its audience.