The Cardfield Brand Identity + Logo

The Cardfield is a collectible sport cards and memorabilia shop.

Task: To create a visual identity, logo, product package design, merch and website/social media elements.

Challenge: To keep it minimalistic and professional yet interesting and catchy.

Solution: By playing with a basketball court outlines as well as a rounded card shape I integrated this visual into the name of the business. There are only three colors in the palette for this brand, yet orange is bright enough and gives it some vibrancy.

The sans condensed font gives you associations with sport.

For the website elements I combined real famous players cards with graphic elements, creating a unique mosaic that can be changed according to different page themes.