Up North is a quarterly lifestyle magazine that celebrates unhurried time, creativity, imperfection, and the simple pleasures of life. The name, inspired by the Danish concept of hygge – creating a warm atmosphere and enjoying life’s good moments with good people – reflects the magazine’s ethos.

Visual identity is made as playful minimalism. Compass illustration was added as an extra graphical element to give emphasis on concept – the guide to find happiness.

University assignment, BAU, Centre Universitari d’Arts i Disseny

Editorial Design │ Creative Direction │ Graphic Design