Hasiya Fashion and Accessories Branding
Rufai Ishiaku
Hasiya is a modern fashion & accessories brand that blends cultural richness with contemporary elegance. The goal of this brand identity project was to design a visual system that feels luxurious, feminine, and authentically connected to its cultural roots, while still maintaining a clean, modern appeal suitable for today’s global fashion audience.
The brand identity focuses on sophistication, minimal expressive details, and a timeless aesthetic. A soft blush-rose color palette balances the boldness of the logotype, creating a harmony between strength and elegance. The identity is versatile and adaptable across fashion packaging, social media, tags, branding collateral, and digital use.
The custom lettering is designed with sharp vertical strokes, mirroring the elegance of classical calligraphy. This gives the brand an elevated, culturally inspired identity that feels exclusive.
The diamond-shaped accent in the middle symbolizes:
beauty,
femininity,
and the ornamental detail commonly found in traditional fashion and Islamic design.
It acts like a “crown” or jewel within the logo.
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Posted Apr 1, 2024
Hasiya is a modern fashion & accessories brand that blends cultural richness with contemporary elegance.
