Brand Identity Development for Allay Trading Software

Allay Trading Software is an AI-powered platform created to assist traders with smarter, faster, and more data-driven trading decisions. The goal of this brand identity project was to build a modern, trustworthy, and technology-focused visual identity that reflects the precision and intelligence of the software.

The logo combines a stylized candlestick chart with the letter “A,” symbolizing market structure, upward movement, and AI-enabled trading insights. A vibrant gradient system was developed to represent innovation, technology, and dynamic market energy.

The identity was expanded across key touchpoints such as app UI accents, merchandise, digital branding, and promotional materials to ensure a consistent and professional brand presence.