Artisanal Pizza Night

Clients: Intertechno and Molino Dallagiovanna

Intertechno's Artisanal Pizza Night, curated by chefs Alia El-Askalany and Gio Spera, marked the debut of Molino Dallagiovanna in Egypt's culinary landscape. The event, attended by both top chefs and food enthusiasts, showcased the versatility of Molino Dallagiovanna's premium flour through live demonstrations and interactive tasting stations. It fostered collaboration and networking while celebrating culinary excellence. This exceptional evening not only introduced Molino Dallagiovanna to the Egyptian market but also sparked a renewed appreciation for authentic Italian pizza, leaving a lasting impact on the local food scene.

As an art director, ensuring the success of the event through the creation of printables and digital designs. After conducting a thorough assessment of the event site, a comprehensive plan outlining all design elements and their optimal placements, as well as offering valuable insights and ideas to ensure that all visual aspects of the project were executed in alignment with the desired direction and vision.

In the pursuit of an engaging and memorable visual identity, merging two distinct design directions was a breeze. Drawing upon elements of creativity, professionalism, cleanliness, and a sense of fun, the aim was to find the balance between modernity and tradition. By infusing the traditional "Italian" color combining with an unconventional choice color, we captured the essence of the event and the client's vision, resulting in a visually striking design aesthetic.