Mentored | Brand and Social Media

Navigating our challenge involved entering a specialized market with a unique demographic, presenting an opportunity to gain a substantial market share. The advantage arose because there weren't many competitors in the field, positioning us strategically to meet the distinct needs of this audience and establish a prominent presence in the field.

In a rapidly evolving world of technology, we believe in unlocking the potential of our future generation. Our passion lies in guiding IT graduates and employees to secure their journey to their dream jobs, by unleashing their potential through personalized mentorship and empowering them with the skills and knowledge needed to thrive in the industry, fostering a community of confident and accomplished professionals in the IT industry.

Our design process is firmly rooted in the principles of client engagement and identity capture. deliberating and creating comprehensive dialogue with the client, during which the goal is to seek to gain a profound understanding of the business nature, and the essence of their character. The initial phase serves as the bedrock upon which we build a design that authentically reflects our clients' identities. As per their request, only one concrete design concept that aligns with their vision and values, which helps them make an informed choice that truly resonates with their brand identity, character and objectives.

The creative direction for the logo embraces a modern and friendly style, characterized by minimalistic design principles. It features organic and clean shapes that come together to form an emblem, ingeniously shaping the first letter of the brand name. Each side of this letter serves as a symbolic representation of both the brand and its prospective customers, signifying a harmonious partnership. At the heart of this design, a central shape conveys a sense of inclusivity, evoking the idea that the brand is entrusted by its potential customers and is extending a warm welcome into a realm of professionalism and knowledge. This design approach underscores the brand's unwavering commitment to a customer-centric approach.

We initiated our social media strategy by commencing with text-based posts, including both Singles and Carousels. This approach aimed to solidify our brand identity and incorporate distinct colors. We strategically segmented content into various categories such as the Master Guide, Questions and Answers, Resources, Expertise Tips, News, and Trends, transforming our platform into an educational hub. As the account is meticulously curated by IT experts, it becomes a trustworthy resource for IT candidates. Looking ahead, our plan involves the gradual introduction of visual content in the coming months. To maintain visual cohesion, we will implement a color scheme featuring double colors overlay, ensuring each new phase is distinguishable with unique themes and focuses every month.

Imagining Mentored social media not just as posts, but as a vibrant learning hub. Through eye-catching carousel posts and insightful content, we cultivate a space where knowledge meets aspiration, showcasing your brand as a mentor and thought leader in the IT industry. 

Exploring this project was a delightful journey, and I hope you enjoyed it too. If you're gearing up for a new business endeavor or have a creative project on the horizon, connect with me. Leave the details to us, and let's embark on the exciting process of turning your ideas into reality.

All Rights Reserved, 2023. Art Director and Designer: Habiba El-Zorkany