Industry: Web Design

Client : BIAT BANK

Service: Web Design

Date : July 2024 – August 2024.

This case study highlights the UX redesign of BIAT's digital platform to improve accessibility, intuitiveness, and user appeal.

BIAT’s old website, with its cluttered design and outdated features, hindered product discovery and user satisfaction, leading to decreased engagement.

Simplify Navigation: Make it easier for users to find relevant banking services and information.

Enhance Visual Identity: Reflect BIAT’s reputation as a modern, professional, and trustworthy banking leader.

Improve Accessibility: Ensure the platform is accessible to all users, regardless of device or technical expertise.

Boost Engagement: Increase user interaction with products and services through a clear and intuitive design.

The user persona section provides concise profile of typical BIAT users, offering insights into their demographics, lifestyle, preferences, and pain points related to food delivery services. These personas serve as valuable tools for informing product development and ensuring that BIATh effectively meets the diverse needs of its target audience.

A UX redesign will focus on simplifying the layout, enhancing visuals, and introducing better navigation and filtering capabilities. By creating a more intuitive, clean, and visually appealing interface, users will be able to easily explore and access BIAT’s offerings. The updated design will enhance user satisfaction, improve product discoverability, and ultimately strengthen the connection between BIAT and its users, making banking more seamless and engaging.

The BIAT design system was created to ensure visual consistency, scalability, and accessibility across the platform. Using Open Sans for its clean and modern readability, the system establishes a professional yet approachable tone. The color palette combining a bold primary orange (#FA6300) with deep blue (#FCB485) and neutral greys conveys trust, stability, and innovation, key values in the banking sector. Each element, from typography to component structure, was designed to simplify user interactions while maintaining a refined and cohesive digital identity.