Strategy:

1. Visual Storytelling: We focused on creating visually stunning and enticing content that showcased the brand's signature dishes, behind-the-scenes preparations, and successful events. High-quality images and videos were used to tell the story of each event and the gastronomic delights offered by Muboscuisine.

2. Engaging Captions and CTAs: To drive sales, we crafted engaging captions that not only described the dishes but also conveyed the emotions and experiences associated with Muboscuisine events. Strong and clear call-to-action (CTA) statements were incorporated to encourage followers to contact the brand for inquiries and bookings.

3. Client feedback and reviews: We encouraged clients to share pictures and videos from their events, and delivered meals along with reviews. Many of the reviews were reposted on the official Instagram page, showcasing the brand's exceptional services and creating a sense of community.

4. Promotions and Offers: Regularly, we ran exclusive promotions and limited-time offers, such as discounts for early bookings, festive season promo or special menu additions. These promotions were effectively communicated on Instagram to create a sense of urgency and attract potential clients.

5. Instagram Stories and Highlights: We utilized Instagram Stories to provide real-time updates from events and share sneak peeks of new dishes. Additionally, we created story highlights showcasing different event themes, customer testimonials, and the team's expertise.

Results:

The social media strategy for Muboscuisine delivered remarkable results within a six-month period:

1. Follower Growth:

- Instagram followers increased significantly by 120% due to engaging content and customer reviews.

2. Increased Engagement:

- Post engagement (likes, comments, and shares) improved by 80%, indicating a higher level of interest and interaction with the brand.

3. Lead Generation:

- The number of inquiries received through Instagram DMs and the "Contact Us" link on the profile saw a 65% rise.

4. Sales Boost:

- Sales attributed to social media promotions and campaigns increased by 40% over the six-month period.

5. Brand Awareness:

- The client experience posts through videos and pictures garnered over a thousand reactions in total, significantly expanding the brand's reach and visibility.

6. Positive Feedback:

- The brand received an influx of positive comments, reviews, and testimonials from satisfied customers, bolstering its online reputation.

Lessons Learned:

1. Visual storytelling and high-quality content play a pivotal role in creating an emotional connection with the audience.

2. Engaging captions and clear CTAs prompt followers to take action and inquire about the services.

3. Leveraging client feedbacks and reviews builds authenticity and trust among potential customers.

4. Posting client satisfaction pictures and videos can drive brand awareness and credibility.

5. Regular promotions and offers help create excitement and drive sales.