Genin Carrelage goes from an outdated website to a growth engine

Genin Carrelage, a tile installation company based in Lausanne, Switzerland, is expanding its activities across the Vaud region. In a competitive market where most websites look similar and struggle to convert visitors into leads, a website redesign became essential to support the company’s growth objectives and strengthen its brand appeal.

Copywriting

High-fidelity wireframe

Development no-code

Transfert Wordpress → Framer

Outdated Digital Presence: The website did not reflect the professional image of the company, reducing its impact on visitors.

Low visitor conversion: Confusing and poorly structured content that didn’t engage prospects or clearly address their needs.

Limited visibility on Google: The site struggled to rank high in search results, often appearing at the bottom of the first page, limiting traffic and business opportunities.

More Relevant and Streamlined Content The editorial approach began by breaking down existing texts that contained too much information, making navigation complex. After reorganizing and grouping information about the company, a research and rewriting phase began to produce engaging content with a clear message, driving action, and optimized for maximum SEO impact.

Effectively Communicating the Value Proposition Genin Carrelage had a website that was unattractive and lacked a clear value proposition, resulting in a lack of interest from some visitors and, for others, confusion about whether they were part of the target audience. To address this issue, the site structure was redesigned to guide the visitor from the “hero” section, where they find initial answers to their needs and can identify if they belong to the target audience, through to the call to action. This journey is supported by trust-building elements, including trust factors, a clear value proposition, social proof, and examples of completed projects.

A site generating opportunities: With a clear structure and engaging message, the site grabs attention and converts visitors into qualified leads, generating 5 to 10 requests for quotes per week.

Improved visibility on Google: Now in 1st position for strategic searches, the site attracts more targeted traffic and increases contact inquiries.

Limited visibility on Google: Thanks to this momentum, Genin Carrelage had to expand its team by hiring employees to meet the growing demand.

We are thrilled to have collaborated with Anthony on the creation of our website. Not only is the design aesthetically pleasing, but it also aligns perfectly with our brand.

Every detail was considered and even exceeded our expectations. The final result perfectly reflects our identity.

We would not hesitate to recommend Anthony to anyone looking for a reliable partner.

Jimmy Genin Founder, Genin Carrelage