A well-positioned site for WatsonDetect, focused on acquisition

WatsonDetect is a company specialized in canine detection of bedbugs. It assists individuals who suspect the presence of bedbugs in their homes or in professional settings. WatsonDetect also offers its services to confirm the absence of bedbugs after a pest control treatment.

Guidelines for SEO Writing

High-fidelity wireframe

Development no-code

Transfert Wordpress → Framer

Google Ads campaign

Update the website without major changes: The content had to be kept as is. The goal was to visually modernize the site without radically changing the existing structure and to remove unnecessary elements.

Free from ongoing maintenance: Using WordPress required regular updates and plugin management. The goal was to make the site self-sufficient, eliminating the need for frequent updates or security tests.

Improve visibility on Google: The goal was to rank on the first page of search results and achieve one of the top three positions to capture more targeted traffic. This included optimizing the main pages and the blog.

Refreshing Only the Website The website refresh approach was carried out with the intention of neither following current trends nor adopting a minimalist design as is common today. The goal was simply to refresh the website while preserving the existing text format. The content should not be altered, whether in its visual presentation or its writing, regardless of whether the paragraphs are long or short. The primary objective is to slightly enhance the visibility of certain sections while subtly modernizing the overall appearance of the site.

Optimizing the Blog Page With the aim of adding new blog articles, it was necessary to revise the blog page to make it easier to access specific topics. This ensures that visitors can more easily find information about bedbugs and the appropriate steps to take in case of suspicion or infestation.

A refreshed and modernized site: The site has been modernized without changing the existing content, offering an improved user experience while staying true to the initial structure.

Simplified and autonomous management: Site management and updates are now fully autonomous.

Enhanced visibility on Google: The site now ranks in the top position for strategic searches, attracting targeted traffic and increasing conversions.