Genin Carrelage, a tile installation company based in Lausanne, Switzerland, is expanding its activities across the Vaud region. In a competitive market where most websites look similar and struggle to convert visitors into leads, a website redesign became essential to support the company’s growth objectives and strengthen its brand appeal.

Copywriting

High-fidelity wireframe

Development no-code

Transfert Wordpress → Framer

Outdated Digital Presence The website did not project the image of a modern company, and a portion of the target audience did not feel engaged when visiting.

Visitors Not Converting into Prospects The content failed to capture visitors’ attention due to a lack of clarity, disorganized structure, and a lack of solutions for the issues that the audience was seeking to address.

Visibility on Google Needed Improvement The company’s presence in Google searches was not performing well, often appearing low on the results page, and the click-through rate was very low depending on the type of search.

More Relevant and Streamlined Content The editorial approach began by breaking down existing texts that contained too much information, making navigation complex. After reorganizing and grouping information about the company, a research and rewriting phase began to produce engaging content with a clear message, driving action, and optimized for maximum SEO impact.

Effectively Communicating the Value Proposition Genin Carrelage had a website that was unattractive and lacked a clear value proposition, resulting in a lack of interest from some visitors and, for others, confusion about whether they were part of the target audience. To address this issue, the site structure was redesigned to guide the visitor from the “hero” section, where they find initial answers to their needs and can identify if they belong to the target audience, through to the call to action. This journey is supported by trust-building elements, including trust factors, a clear value proposition, social proof, and examples of completed projects.

Increase in quote requests through the website and inquiries by phone.

Appearance in the top position on Google searches, right after directories and sponsored ads.

3 contracts signed with leading national players and 4 with internationally renowned entities within the first 2 months.