Lyón French Bistro Branding

For foodies, discover LYÓN: a French bistro with a Michelin-starred experience 🍽️🌟

Logo suite

Stationery design: corporate card and menu

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Its objective as a brand is to redefine French cuisine in a new concept of French tapas. Therefore, we can define it in 3 adjectives: elegant, daring and modern.

These qualities made me choose a display sans-serif font and modify its design by adjusting the thickness of the corners in some of its letters. And to give more personality to the logo, I changed its Y for one in the shape of a wine glass to give it more originality highlighting one of its star products🍷

Complementing this typeface we used a monospaced font to give a different but elegant touch as a secondary font for body text.

I also chose a neutral color palette with complementary colors reminiscent of the colors of white and red wines, thus giving a sense of sophisticated and cozy atmosphere.

Once we have the basic visual identity we went on to design the stationery they needed, in this case were the corporate cards of the restaurant itself and the menu.

Redefining the usual cards following their business philosophy we changed their horizontal reading for a vertical design.

And, for the menu we incorporated both chosen typographies and several graphic elements to provide a more enriching visual experience to the diner.