Revive+Reform Branding + Packaging

REVIVE+REFORM: A premium fitness center specializing in yoga and pilates classes where the balance between mind and body meet.

Logo suite

Membership cards

Merchandising design

Premium Branding Kit + Packaging

The brand values are wellness, personal health and confidence. It defines itself as a brand that feels fresh and clean with a premium touch. This description led me to choose a sans-serif and bold font that had a strong yet clean presence for the primary logo. To give it a more sophisticated and premium feel we mixed in a portion of the main logo in italics for emphasis.

I did the same for the secondary logo we used the beginning of both words that make up the naming "re" and incorporated the "+" symbol.

Finally, for the submark I used one of the symbols used to convey the balance between body and soul showing one of the brand values, wellness.

In this project, I chose a single typography for the entire visual identity that will vary in thickness and size when they are headlines or text bodies. This choice shows a consistent identity.

To finalize the basic vidual identity we chose a monochrome palette with blue and gray tones that reflect that premium and elegant characteristic.

Once we have the basic visual identity we went on to design the stationery they needed, in this case were membership cards with a QR code to enter.

To finish with this project, we designed merchandising such as bottles and towels and also a limited edition clothing line.