Social Media Marketing for Marine and Foundation Publication
Ridwan Siddiquee
Client: Pile Buck
Objective:
Our goal was to enhance Pile Buck's social media presence, increase content reach, and drive meaningful engagement with their audience. We focused on curating visually compelling posts and leveraging storytelling to showcase Pile Buck’s expertise in deep foundations and marine construction.
Performance Overview:
1. Facebook Performance
Views: The page achieved 2M views, a significant 566.1% increase, with the majority of views (94%) coming from non-followers.
Reach: Content reached 1.1M accounts, a 784.1% improvement, indicating strong growth in audience exposure.
Engagement:
Content interactions: 14.6K (+436.2%)
Watch Time: 154 days 15 hours, showcasing audience retention and interest.
2. Audience Insights
Net Follows: 2.6K new followers, a 2.3% increase, bringing total followers to 17.7K.
Returning Viewers: Increased by 500%, indicating greater retention of loyal followers.
Content Strategy and Execution
1. Focused Video Campaigns:
Video content was a key driver of success, with over 1M reach and 12.9K interactions solely from video formats. By emphasizing visually appealing project documentation and storytelling, we made complex engineering content accessible and engaging.
2. Consistent Posting:
A total of 157 pieces of content were published, including:
Photos: Most frequent format with 23.1K reach.
Videos: Dominated with over 1M reach.
Interactive Posts: Increased retention and boosted organic engagement.
3. Organic Growth:
All results were achieved organically, with 0% ad spend, showcasing the efficacy of high-quality content and audience-targeted strategies.
Results Achieved
Massive Growth in Visibility:
Increased views and reach significantly compared to the previous month (+566% and +784%, respectively).
The content broke through to non-followers (94% of reach).
Engagement Optimization:
Interactive posts drove 436% growth in content interactions.
Audience retention improved, with 851K 3-second views and consistent performance beyond 15 seconds.
Brand Authority:
Positioning Pile Buck as an industry thought leader through storytelling and expertise-sharing posts.
Conclusion
This project for Pile Buck exemplifies the power of targeted, high-quality organic content. By leveraging video storytelling and strategic post frequency, we successfully elevated Pile Buck's presence, engaged a wider audience, and demonstrated their industry authority. The exponential growth in visibility, interactions, and follower retention highlights the effectiveness of our tailored approach.
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Posted Dec 4, 2024
Enhanced Pile Buck's social media with 2M views (+566%), 1.1M reach (+784%), 14.6K interactions, & 2.6K new followers via organic, targeted content. 🚀
