Content Curation - Boosting Online Presence through Social Media

I’ve been helping Equipment and Contracting achieve remarkable growth on their social media accounts through content curation and planning.

On Facebook, we reached an impressive 8.6 million people, marking a 72.8% increase in reach compared to the previous period. This achievement was driven by a well-crafted viral content curation strategy designed to target both followers and non-followers. Notably, the reach from non-followers accounted for a staggering 8.54 million people, showcasing the effectiveness of expanding beyond the existing audience.

Here are the highlights of the performance:

3-second video views: 8.8 million (up 101.4%)

1-minute video views: 278.1k (up 183.7%)

Total watch time: 2,152 days 11 hours (up 101.1%)

Content interactions: 171.6k

Our efforts also contributed to growing the page’s lifetime followers to 101.3k, with 17.3k new followers added in August alone, a 96.7% growth compared to earlier periods. Additionally, returning viewers increased by 28.6% to 1.4k, indicating enhanced engagement and loyalty among our audience.

While the engaged followers dropped slightly by 52.9%, this is an area we are actively addressing by refining our engagement strategies to ensure a balanced approach to growth and meaningful interaction.

On Instagram, we achieved 277,076 views, a 266.1% increase compared to the previous period. This growth was entirely organic, with no ad spend contributing to the results. Our content reached 53.4k unique accounts, a 103.2% improvement, showcasing the effectiveness of expanding visibility through engaging posts.

Here are the performance highlights:

Content interactions: 6.4k, a 101.9% increase, showing strong audience engagement.

Posting frequency: 262 posts, a 25.4% increase, demonstrating consistent activity.

These results highlight the potential of a well-executed organic strategy to grow reach and engagement while pointing to specific opportunities for even greater impact.