I’ve been helping Equipment and Contracting achieve remarkable growth on their social media accounts through content curation and planning.

On Facebook, we reached an impressive 8.6 million people, marking a 72.8% increase in reach compared to the previous period. This achievement was driven by a well-crafted viral content curation strategy designed to target both followers and non-followers. Notably, the reach from non-followers accounted for a staggering 8.54 million people, showcasing the effectiveness of expanding beyond the existing audience.

Here are the highlights of the performance:

3-second video views: 8.8 million (up 101.4%)

1-minute video views: 278.1k (up 183.7%)

Total watch time: 2,152 days 11 hours (up 101.1%)

Content interactions: 171.6k

Our efforts also contributed to growing the page’s lifetime followers to 101.3k, with 17.3k new followers added in August alone, a 96.7% growth compared to earlier periods. Additionally, returning viewers increased by 28.6% to 1.4k, indicating enhanced engagement and loyalty among our audience.

While the engaged followers dropped slightly by 52.9%, this is an area we are actively addressing by refining our engagement strategies to ensure a balanced approach to growth and meaningful interaction.

On Instagram, we achieved 277,076 views, a 266.1% increase compared to the previous period. This growth was entirely organic, with no ad spend contributing to the results. Our content reached 53.4k unique accounts, a 103.2% improvement, showcasing the effectiveness of expanding visibility through engaging posts.

Here are the performance highlights:

Content interactions: 6.4k, a 101.9% increase, showing strong audience engagement.

Posting frequency: 262 posts, a 25.4% increase, demonstrating consistent activity.

These results highlight the potential of a well-executed organic strategy to grow reach and engagement while pointing to specific opportunities for even greater impact.