Ice Strong | Amazon Listing Images & A+ Content

Ice Strong needed a full set of Amazon listing images and A+ Enhanced Brand Content designed to stand out in a competitive product category. The goal was to create visuals that communicate product quality, key features, and brand trust within seconds of a buyer landing on the listing.

The product category was crowded with similar-looking listings. Ice Strong needed visuals that felt premium and professional while still being scannable on mobile, where most Amazon shoppers browse. Every image had to earn its spot by either stopping the scroll, answering a buyer question, or building confidence to purchase.

The project was built as a complete visual system, not just individual images.

Hero product shot: Clean, high-quality main image optimized for search result thumbnails

Feature infographics: Key product benefits broken down into easy-to-read visual callouts with icons and bold text

Lifestyle and context shots: Product shown in real-world use to help buyers picture it in their own life

Comparison and spec graphics: Side-by-side visuals and size/dimension breakdowns to answer common pre-purchase questions

A+ Content modules: Below-the-fold brand story designed as a visual narrative to reinforce trust and close the sale

Each listing image was designed with a specific job in the buyer's decision process. Bold typography, clean layouts, and a consistent color palette tied the whole set together.

The A+ Content was designed to continue the story below the fold. Each module reinforced the brand, highlighted additional features, and gave buyers more reasons to trust the product.

Amazon-compliant listing images (2000x2000px)

A+ Enhanced Brand Content modules

Product infographic designs

Source files (PSD, AI)