As a Content Creation Specialist, I developed multi-channel content across Merz Apothecary, Smallflower, and KOBO, supporting email marketing, social media, and website content. My work focused on translating niche retail products into engaging, visually compelling content while maintaining brand consistency across three distinct but connected brands.

Wrote and edited copy for email campaigns, social media, and web content across multiple brands. Adapted tone and messaging to fit distinct brand identities and translated product details into clear, engaging storytelling.

Designed marketing assets for email and social campaigns using Canva and Adobe. Created visually cohesive content aligned with each brand’s aesthetic, balancing educational and lifestyle-driven visuals.

Produced and edited short-form video content for platforms like Instagram and TikTok using Capcut and Adobe Premiere Pro. Created content aligned with platform trends while maintaining brand voice.

Supported content calendar planning and execution across multiple channels. Ensured timely delivery of campaigns and collaborated with the marketing team to maintain consistency across all touchpoints.

Drafted responses for comments and DMs to support community engagement. Maintained a consistent tone and voice across audience interactions.

Marseille’s Remedy: The Spooky History & Everyday Uses of This Legendary Essential Oil Blend → [View Work]

The Herbal Folklore of Halloween: Witchy Herbs & Transformative Plants for the Season → [View Work]

Instagram Post, KOBO Candles → [View Work]

Product Education Post, Smallflower → [View Work]

Tea Education Content, Merz Apothecary → [View Work]

Instagram Reel, Halloween Fragrance Feature → [View Work]

TikTok, If Horror Movies Were Fragrances → [View Work]

TikTok, Skin Scents Fragrance Battle

Press Feature Social Media Graphic, Merz Apothecary → [View Work]

Social Media Graphic, KOBO Candles → [View Work]