Haunted Save Files: Niche Event Curation with Genre Cred

Haunted Save Files is a digital content brand and curated event guide celebrating Chicago’s goth, industrial, horror, and alternative nightlife. Built for discovery and community, the project uses Instagram and TikTok to spotlight local happenings, amplify subculture spaces, and cultivate a distinct voice rooted in dark aesthetics and scene-specific storytelling.

Content Strategy & Creation: Built and executed a weekly content cadence of event guides, roundup posts, and shortform videos highlighting alternative shows, screenings, and horror happenings.

Platform Growth: Organically cultivated a loyal and niche audience through alt-culture storytelling and cross-platform engagement.

Event Discovery & Promotion: Researched and promoted local alternative events weekly, collaborating with venues like Sleeping Village and artists across Chicago’s DIY and goth scenes.

Brand Identity & Voice: Developed a unique editorial tone and visual style that's moody, archival, & irreverent and tailored to horror fans and the underground scene.

SEO & Content Optimization: Crafted smart caption copy and optimized post timing, hashtags, and geo-tags to maximize reach while staying true to the brand tone.

8.7k average engagement rate across platforms

Organic feature by Bloody Disgusting, a major genre media outlet

Inbound requests from venues, promoters, and creatives for event coverage and collaborations

Tools Used: Instagram, TikTok, CapCut, Canva, Later, Notion, Google Docs