Website Redesign, Responsive design
Lauren Wilson
The Challenge
The key goal of this redesign is to create a platform that feels energetic, approachable, and modern, while also reflecting Utah Valley's unique balance between its bustling cities and picturesque outdoor landscapes. The client wanted the website to be content-rich, featuring collections and widgets that allow users to easily explore a wide range of experiences, from urban adventures to outdoor escapes.
Project Details
Services: Website Design
Team: Project Manager, Art Director, Lead Developer
Role: Designer
Awards
2024 dotCOMM Awards - Travel Website, Platinum
The Solution
To capture the essence of Utah Valley, I incorporated the outline of a recognizable mountain range, giving the hero image a distinctive shape. The client's vibrant color palette and gradients were key elements, and I explored creative ways to use them subtly, ensuring they remained dynamic without feeling overpowering. I also restructured the header for a more intuitive and user-friendly navigation experience. Additionally, I designed several sections that blend illustration, texture, and photography, allowing the site to highlight both urban and outdoor experiences.
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Posted Apr 27, 2025
The key goal of this redesign is to create a platform that feels energetic, approachable, and modern.
