Website Redesign, Responsive design

Lauren

Lauren Wilson

The Challenge

The website design challenge centered around creating a unique upscale, and practical design that reflects the client’s new brand while avoiding a cookie-cutter approach. A key focus was seamlessly incorporating a presence for activities & blog content, along with prioritizing mobile user experience.

Project Details

Services: Website Design
Team: Project Manager, Art Director, Lead Developer
Role: Designer

Awards

2022 Communicator Award, Website - Award of Excellence

The Solution

To achieve a refined yet functional design, I chose to give the hero image a framed effect that would be consistently used across the site. To highlight key elements like the visitor guides and e-news, I designed three elegant icon-based calls to action in the header. Additionally, I incorporated expansive sections throughout the homepage, providing the client with ample space to showcase their photography, attractions, and blog content.
Like this project

Posted Apr 27, 2025

The redesign challenge centered around creating a unique upscale, and practical design that reflects the client’s new brand.