Passpoint launched as a travel + fintech hybrid. Analytics revealed users preferred financial tools 3x more than travel services. The company needed to pivot to fintech-first or risk losing market traction.

Stepped into the Lead Designer role during this critical transition (Sept 2023). Led design strategy across 4 major product iterations in 18 months while the company repositioned itself.

Redesigned platform architecture from a travel-first to a fintech-first approach

Built a comprehensive design system with 80+ reusable components, reducing design-to-dev time by 30%

Optimized card application flow based on merchant feedback, directly supporting card adoption

Redesigned onboarding/KYC process to increase conversion and support new product launch (Q1 2025)

Led information architecture restructuring across mobile, web, and enterprise platforms

Maintained design consistency through 4 product versions: Mobile, GO (merchant platform), Enterprise, and full Fintech pivot

745,000+ transactions processed

62,000+ cards created

30% reduction in design-to-development cycle time

Successfully launched 4 major product versions in 18 months

Supported the company's complete strategic pivot without losing user trust

The platform now supports virtual cards, multi-currency wallets, crypto capabilities, and virtual accounts.