E-commerce CRO: Doubled Mobile Conversions (2.2% to 4.5%)
Mubarak Babajide
Challenge:
Artpointone had strong traffic but weak conversions, 2.2% mobile, 5% desktop. Users were abandoning at product pages.
Monitoring the initial funnel when I took over the project
My Approach:
Conducted UX audit analyzing heatmaps, session recordings, and 260+ UX best practices
Identified 29 critical friction points (unclear MagSafe info, missing urgency, poor mobile nav)
Redesigned mobile-first experience with clear CTAs, urgency messaging, and enhanced product clarity
Implemented cart optimization with progress bars and persistent cart for returning users
Used real-time funnel monitoring instead of slow A/B testing for faster iteration
The scoring framework that evaluated factors
Product Listing Page Design Optimization
Cart Optimization Design
Results (3 months):
Mobile conversions: 2.2% - 4.5% (104% increase)
Desktop conversions: 5% - 7% (40% increase)
Sales increased: 1,468 - 3,004 units on mobile
AOV improved by 13.2%
Significant drop in cart abandonment
Tags: Conversion Rate Optimization, E-commerce Design, UX Design, UI Design, Mobile UX, User Research, UX Audit, Shopify, Figma, Google Analytics
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Posted Jun 7, 2025
Doubled mobile conversions through UX audit & strategic redesign. Increased sales by 105% in 90 days for Shopify e-commerce brand.
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Timeline
Apr 1, 2024 - Jul 31, 2024
