Restaurant Ordering Platform - Google Analytics GA4
Naitik Chandak
Marketing Analytics Specialist
Data Analyst
Product Analyst
Google Analytics
Google Tag Manager
Looker
The Challenge
We are looking to get guidance on best practices to set up Google Analytics GA4 properties to track our separate web properties, along with allowing us to see aggregate views across all platforms.
The Solution
Audit of current setup - Google Analytics 4, Firebase, Google Tag Manager
Implementation of standard and enhanced ecommerce events through data layers
Customer journey mapping -
Marketing Channel Analysis for Users and Revenue
Building Looker Studio Dashboard for user funnel activities and churn understanding
