Google Analytics 4 Expert
Naitik Chandak
Marketing Analytics Specialist
Data Analyst
Product Analyst
Google Analytics
Google BigQuery
Looker
The Challenge
Understanding the system and options for pulling underlying data fields into GDS that are not accessible through the generic setup and existing API integration. Some of the fields were missing include Landing Page, Previous Page Path, Drop-off Page, etc.
From initial research, it looks like connecting GA4 to BigQuery and then BigQuery to GDS could be an option for accessing the raw data from GA4 so any candidates that have experience working with BigQuery will be preferred.
Provided Solution
Complete analysis and Audit of of current setup - Google Analytics 4, Tag Manager
Curated plan for detailed analysis with required metrics for business decision making - Ice-breaker
Implemented Tag Management using Google Tag Manager
Data Analysis and user journey mapping using Google Analytics and Looker Studio dashboards
