Branding Transformation for a Tech Startup

Collaborated with product managers, developers, and stakeholders to define project goals, requirements, and priorities, ensuring a shared understanding of user needs.

- Developed intuitive information architecture, including sitemaps, user flows, and navigation structures, to enhance usability and ensure a seamless user journey.

- Designed interactive and engaging user interfaces, focusing on interaction design, micro interactions, and animations to optimize user satisfaction and usability.

 Implemented visual design elements such as color palettes, typography, and visual assets to create visually appealing and consistent user interfaces.

- Ensured compliance with web accessibility standards (WCAG) and implemented accessibility best practices to create inclusive experiences for users of all abilities.