SOCAL FOODS — Product Design
Digital Services ✨
Product Design & Research
Brand Strategy
Brand Identity Design
Web Design + Development
SEO Strategy
"SOCAL FOODS is a new way to discover and buy fresh, local foods. It’s like Airbnb
for farm-to-fork! We build communities, connect our members, and make the food
system more sustainable."
For SOCAL Foods, a local marketplace for locally grown foods, I was tasked with designing an online e-commerce app that would bring their mission to life. The goal was to create a UI/UX interface solution that would be in line with the company's goals and values.
After conducting extensive research into their target audience, I developed a brand identity that was both cohesive and unique — and created a UI/UX design that reflected it
perfectly.
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Posted Oct 10, 2022
SOCAL FOODS's vision is to create a world in which food is not a source of conflict, but rather a source of connection among communities.
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