DRYVR — Accessible Product Design

Digital Services ✨

Product Design & Research

Brand Strategy

Brand Identity Design

Web Design + Development

SEO Strategy

DRYVR is a research project into conceptualising a driverless e-hail company providing mobility services through the assistance of AI with the intention of reaching disability justice and inclusion through accessibility of technology.

The goal of this project is to create a user experience and brand that could directly be part of the solution to pay disparities in the development of driverless tech. By naming the project ‘Dryvr’, it represents its users being back in the ‘driving seat’ of their lives to make better decisions for themselves, and in turn creating a more prosperous and equal society.