Report Builder Development for Flightpath

Early on, that meant pulling monthly reports and one-off client queries by hand. But as our platform grew, so did the demand for custom, client-specific insights. We needed a way to scale reporting without sacrificing quality—or overextending our team.

The solution was Report Builder: an in-app feature that empowered users to generate their own reports using custom templates created by our CX team. The impact exceeded expectations—Report Builder quickly became one of our highest-rated features and a major sales differentiator, helping us deliver on our original promise at a new scale.

The breakthrough came when we realized we could provide people with a form that asked for only the necessary fields, and then gave them the option to add only the fields they needed.

To empower our CX reps—and in turn, empower our clients—we designed the backend to allow reps to write custom JSON scripts that instantly add new, client-specific reports to their team’s report builder options, without needing support from engineering or data science.

This feature transformed raw data into accessible, actionable insights—connecting clients directly to Flightpath’s expertise and reinforcing our commitment to helping them drive revenue and efficiency.

Within a month, we had 100% client adoption, and within two months, it became our second most-used feature—solidifying its role as a core driver of client success and engagement.