Data Captiva is a newly established agency specializing in political marketing and big data. As a new player, they needed a visual identity that is strong, modern, and professional to immediately appear credible and memorable.

The letter “C” serves as Captiva’s initial, representing connectivity and continuous data flow.

Dynamic lines illustrate technology, innovation, and precision.

Spartan Crimson (#9E161A) → boldness & strength.

Black & White → professionalism & balance.

Chakra Petch was selected for its bold, modern, geometric style, blending authority with innovation.

Primary logo featuring a futuristic “C” symbol and Captiva wordmark.

Brand color system: red, black, and white.

Typography set: Chakra Petch (Light to Bold).

Brand assets: social media visuals, website design elements, and marketing materials.

The new identity established a brand image that is modern, strong, and authoritative. The simple yet impactful logo strengthened Data Captiva’s position as a professional and innovative agency, ready to compete in the fields of political strategy and big data from day one.