adidas AG
Marco Roncato
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Posted Jun 17, 2024
At adidas AG I managed global projects in different areas of the corporation, from retail and merchandising to eCommerce business development and operations.
At adidas AG I worked on various projects:
eCommerce personalization:
Together with the team we developed and then launched a whole new business within the eCom business of adidas in Europe.
The project was product-related and it touched on almost all functions at the HQ.
After launching the first project and trialing the first offering online, the company decided to leave it on and available for all European clients.
It is now a fully integrated option that customers can select as add-on when purchasing particular products online.
Retail Merchandising:
Our team managed the assortment for teamsports at all our European own-retail stores.
We managed both footwear and apparel products, making sure our stores would have the right amount of units to sell as well as the right assortment planning based on the specifics of each store.
Forecasting and planning:
In my role as operational planner I was responsible for the forecasting and planning of customization products for adidas.
I liaised with the global operations team at the HQ, the local markets and the production sites to make sure customer demand would be met.