The initial phase involves analysing the existing data, particularly from Google Analytics, to understand the rationale behind the necessary changes. My colleague and I meticulously examined every page and section of the website, annotating notes, posing questions, and suggesting improvements. This collaborative approach helps in comprehending the pain points and crafting solutions for the website. Using the FigJam board proves to be an efficient tool for facilitating such collaborative sessions, especially in the context of remote work.