Baylor Genetics Buccal Swab Guide: 2D Patient Animation

Baylor Genetics, a clinical diagnostics lab.

Patients collect their own DNA sample at home. If one step goes wrong, the sample can't be used and the patient has to start again. They needed a video that walks a patient through the kit with no room for confusion.

A 4 minute 2D patient education explainer for the ORAcollect Dx kit. Unboxing the kit and checking what's inside, then step by step.

Labeling the tube

Collecting the buccal swab

Sealing it

Sending it back with FedEx

Flat, friendly characters and calm pacing, so the patient can follow along with the kit in their hand.

Type: 2D patient education animation

Client: Baylor Genetics

Studio: CDI Studio

If your patients have to do something right the first time, a clear video does the explaining for you. More work at https://cdistudio.io