This project aimed to create a dynamic and cohesive brand system for Webchutney, India’s most awarded creative agency. The challenge was to evolve its identity beyond a static logo while ensuring consistency. Through research, employee interviews, and design exploration, I developed a flexible visual system, refined the logotype, and created brand guidelines. The result was a scalable, adaptable identity that strengthened brand recognition and ensured long-term consistency.

Due to company merger, this later became a hypothetical project.

Mentor: Tarun DG, Ishtaarth Dalmia and Shreya Arora