Redesign of Dentsu Webchutney
This project aimed to create a dynamic and cohesive brand system for Webchutney, India’s most awarded creative agency. The challenge was to evolve its identity beyond a static logo while ensuring consistency. Through research, employee interviews, and design exploration, I developed a flexible visual system, refined the logotype, and created brand guidelines. The result was a scalable, adaptable identity that strengthened brand recognition and ensured long-term consistency.
Due to company merger, this later became a hypothetical project.
Mentor: Tarun DG, Ishtaarth Dalmia and Shreya Arora
New Logotype designed for the brand
Description of differences in characteristics when compared to the original logotype.
To ensure legibility at all sizes, the custom logotype was modified to be legible based on varying sizes.
Color Palette
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Posted Feb 2, 2025
Developed a flexible, scalable brand system for Webchutney, evolving its identity with refined logo, visual system, and guidelines for consistency.
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Webchutney
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