AIX Brand Refresh
Paridhi Yadav
Indians often view flying as a stressful experience. Air India aimed to shift this perception with their philosophy of "Fly as you are." They sought to integrate this idea into a unified design narrative that blends India’s vibrant cultural heritage with practical functionality across every stage of a guest’s journey.
Our rebrand for Air India Express is a celebration of comfort and diversity. We took patterns from the brief, each representing different states and cultures, and wove them together to create a visual experience that’s as rich and varied as India itself.
This project was done as an entry to Kyoorius Young Blood Awards 2024 competition.
Co-Graphic Designer: Aditi Gujaran
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Posted Feb 3, 2025
Air India rebranded to shift the stress of flying with "Fly as you are," blending India’s cultural heritage and comfort, celebrated in the Air India Express de
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Air India Express
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