Indians often view flying as a stressful experience. Air India aimed to shift this perception with their philosophy of "Fly as you are." They sought to integrate this idea into a unified design narrative that blends India’s vibrant cultural heritage with practical functionality across every stage of a guest’s journey.

Our rebrand for Air India Express is a celebration of comfort and diversity. We took patterns from the brief, each representing different states and cultures, and wove them together to create a visual experience that’s as rich and varied as India itself.

This project was done as an entry to Kyoorius Young Blood Awards 2024 competition.

Co-Graphic Designer: Aditi Gujaran