Everyclass Branding :: Behance
Vera Kudryashova
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Procreate
Everyсlass. Superpower in Knowledge. A School that Teaches Learning with Pleasure.
Everyсlass takes the burden of education off parents. No more sitting with the kids over lessons.
Now, they can spend an enjoyable evening together with family and friends.
Task: Develop the visual branding for Everyclass – a school offering superpowers in knowledge, enhancing and planning
the educational experience for students. The goal is to create an attractive and recognizable brand that conveys the school's values and captures parents' attention.
Year: 2023 | Client: Everyсlass | Service: Branding
In the logo, I've incorporated a portal symbol, depicting the transition into the unique world of Everyclass School. The letters in the word resemble a cheerful and close-knit group of kids, and the first letter conceals a happy smile, which we suggest using as the avatar for Everyclass's social media and as a special symbol for the school's superheroes.
It was decided to communicate the brand by addressing mothers. Most often, they are the ones who make decisions about the education of young children. And the main character was a 7-year-old boy named Evrik. Marina Lebedeva drew illustrations of mother and child in various poses and emotions for use in the brand.
Art Direction, Design – Vera Holera
Character development – Marina Lebedeva
