Should every brand have branded
Faruk Mustapha
Should every brand have branded merchandise?
I don't think so.
Merchandise only works when it serves a purpose. For some brands, it's marketing. For others, it's culture. For internal teams, it builds belonging. For customers, it becomes a reminder of the brand.
I designed this hoodie concept to explore how a visual identity translates into something people would actually wear.
What's one branded item you've received that you still use today?
Like this project
Posted Jul 25, 2026
Should every brand have branded merchandise? I don't think so. Merchandise only works when it serves a purpose. For some brands, it's marketing. For others, ...
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