Chocollama - Commercial & Lifestyle Photography

Chocollama is a chocolate brand with a playful and distinctive visual identity. The project was created around the idea of presenting the products through bold, character-driven imagery rather than traditional food photography.

The series combines product-focused photographs with styled portraits and lifestyle scenes, allowing the chocolate and packaging to become part of a larger visual story.

The visual direction plays with fashion, color and personality. Strong styling, expressive characters and unexpected settings were used to create images that feel playful and slightly theatrical while keeping the product clearly present within each frame.

Instead of using one repeated setup, the series moves between studio portraits, close product details and environmental scenes while maintaining the same bold visual language.

An important part of the project was integrating the product naturally into images with people. Packaging, wardrobe, gestures and surroundings were considered together so that the product remained recognizable without making the photographs feel like conventional packshots.