Lucia Gia — Footwear Photography
Tamara Boskovic Dereta
About the project
A creative footwear photography study exploring different ways of presenting a single product category through styling, color, composition and light.
The series moves between clean product photography and more playful editorial setups, using simple props, graphic shapes and human elements to give each image a distinct visual identity.
Creative approach
Each setup was built individually around the shape and character of the shoe. Rather than repeating one visual formula, I used contrasting backgrounds, sculptural props, negative space and model interaction to create a varied but cohesive series.
My role
Concept development · Art direction · Styling · Photography · Retouching
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Posted Sep 28, 2026
Editorial product photography for Lucia Gia, combining clean compositions, playful styling and bold color to showcase the footwear collection.
