Aguara is an artisan chocolate brand with products built around distinctive flavors and ingredients. The goal was to create a series of images that would make each chocolate feel rich, tactile and indulgent while giving the collection a strong and recognizable visual identity.
I developed the visual concept, styled each set, photographed the products and completed the final retouching.
Creative approach
Rather than photographing every product in the same setup, I built individual compositions around the character, ingredients and color palette of each chocolate.
Dark backgrounds and controlled lighting create consistency across the series, while ingredients, texture and color give each image its own personality. The chocolate remains the hero of every frame, with the surrounding elements used to suggest flavor and atmosphere rather than simply decorate the scene.
Light & composition
Lighting was kept directional and controlled to bring out the surface, texture and shape of the chocolate while preserving depth in the dark backgrounds. Composition and props were adjusted for each product, balancing the packaging, chocolate and ingredients within the frame.
My role
Visual concept, Art direction, Set styling, Photography, Retouching