Screenable Social (Social Marketer)
Jasmin Nakamichi
About the Project
Social media marketing strategy, copywriting, and graphic design for Screenable, the free video interview platform, during my 6 month tenure with the team. Content ranged from graphic design assets, videos, podcasts, and content writing.
Project Overview
A video interview platform designed to streamline applicant screenings, Screenable is an independent startup looking to grow their client base and attract investors. Through social media marketing, a cohesive content strategy, and consistent written, video, and design output, I helped grow the brand from a free online resource to managing paying clients. As the sole US employee, I manage all aspects of the US targeted posts and accounts.
Screenable by the numbers
- 57% engagement growth (June 2020 - December 2020)
- 60% reduction in recruitment costs
- 3 steps to platform use
My Contributions
- Social Media Strategy
- Asset Management
- Graphic Design
- Content Writing + Editing
- Self-taped Video
- Podcast Episode Recording
Screenable was a great first-time go at international project management. With team members in locations like Canada and the UK, this experience taught me how to manage my independent + collaborative projects across locations and time zones. They also maintained strict visual guidelines, which included templatized assets to utilize in my designs.
Check out a few of my social media assets below 👇
2021
