Yugen Studios
Asli Han Yasar
Yugen Studios is a fictional clothing brand specialized in ethical and sustain-
able fashion. The brand is marketed towards young adults. The illustrations
above show the clothing tags for the products. These tags contain mini fly-
ers informing the customer about the brand and its values. To keep with the
brands sustainability promise, the tags and flyers are made of hemp paper.
Design for the mini flyers inside of the clothing tags.
The picture shows the packaging for “Yugen Studios” in which the clothes come in
when ordered online. The packaging is a jute bag, sewn closed with an easily remov-
able stitch. After opening the bag, attached straps can be found inside, turning the
packaging into a re-usable but fashionable tote bag.
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Posted Sep 13, 2021
