Yugen Studios is a fictional clothing brand specialized in ethical and sustain- able fashion. The brand is marketed towards young adults. The illustrations above show the clothing tags for the products. These tags contain mini fly- ers informing the customer about the brand and its values. To keep with the brands sustainability promise, the tags and flyers are made of hemp paper.

The picture shows the packaging for “Yugen Studios” in which the clothes come in when ordered online. The packaging is a jute bag, sewn closed with an easily remov- able stitch. After opening the bag, attached straps can be found inside, turning the packaging into a re-usable but fashionable tote bag.